How to Increase your Earnings with a Digital Marketing Degree?

June 24, 2022

Now more than ever, digital marketing professionals are in high demand, especially with the increased influence of social media. You can increase your earnings by staying informed on the business and knowing how to obtain a digital marketing degree.

What is digital marketing?

Digital Marketing is an occupation that revolves around marketing efforts that take place online. Digital marketing specialists craft and execute effective marketing strategies online and can turn their client’s business goals into successful campaigns.

Other skills include:

  • Evaluating consumer needs
  • Knowledge of current demands, trends, and news
  • Knowing how to plan, develop and incorporate a marketing strategy
  • Knowing basic marketing strategies

Why is digital marketing a growing field?

There are nearly 800,000 job openings for digital marketers. People spend more time online, living on websites, social media, and mobile apps.

With the increased role of the internet in our everyday lives, the demand for digital marketers who can convert attention into revenue becomes even more relevant.

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The digital marketing field is constantly evolving, creating even more job opportunities that need to be filled. As a specialist in this field, you would be responsible for keeping up with trends and learning how they affect a client’s online presence and discoverability.

If you consider going to school for a digital media marketing degree, many colleges will set you up for success.

What are the best colleges for digital marketing?

Choosing a school does not have to be as stressful as it seems. If you have decided that digital marketing is the path for you, here is a list of colleges to consider:

Stan Richards School of Advertising & Public Relations

This school is located in Austin, Texas. Their advertising course is nearly 20 years old and is usually a top choice for digital marketing students.

Newhouse School of Public Communications

Located in Syracuse, New York, the Newhouse School was established in 1934. This school is rated as one of the top institutes for digital marketing in the United States.

Leonard N. Stern School of Business

This school is located in New York City and offers one of the best courses in digital marketing. The school offers degrees for both undergraduate and graduate students.

Miami Ad School

Founded in 1993, this school is known for how it prepares its students to form new creative skills and ideas. Their partnerships with agencies and companies can help students find a job after graduation.

California State University, Fullerton

This school’s digital marketing course helps its students develop an online marketing plan, use well-known social media platforms and achieve important positions with major search engines.

Can I get a digital marketing degree online?

It is completely possible to obtain a digital marketing degree online. Doing this won’t put you at a disadvantage either. Some colleges that offer online digital marketing degrees are:

  • Purdue University Global: Bachelor of Science in Business Administration – Global Marketing Management
  • University of Maryland Global Campus: Bachelors in Marketing
  • Southern New Hampshire University: Bachelor of Science in Marketing: Digital Marketing
  • Simmons University: Bachelors of Science in Business Administration in Marketing

How much will a degree cost?

The cost can vary widely depending on which college you choose. Based on the national average, students should expect to pay an average of between $38,000 and $58,000. An online digital marketing degree can cost between $26,00 and $69,000.

Schools with the most affordable bachelor’s degree in digital marketing include:

  • Stillman College: $18,575.20 – BSBA – Marketing
  • Savannah State University: $22,335.60 – BBA – Business Marketing
  • Clayton State University: $22,775.60 – BBA – Marketing

How long will it take to earn a degree?

Like most bachelor’s degree programs, it should typically take up to four years to acquire a digital marketing degree. You can choose to take an accelerated program or study part-time, which will either add or take away from your four-year education timeline.

Can I do digital marketing part-time?

Doing digital marketing part-time is possible. This largely depends on staying on the cutting edge of the industry and your ability to manage a constantly evolving workload. However, with consistency and patience, an individual can make substantial money as a part-time digital marketer.

What are the types of jobs I can get with a digital marketing degree?

There are several careers available to those with a digital marketing degree. Not only does a formal education equip you with the necessary skills, but it also looks good to potential employers.

Content Strategist

Content strategists help brainstorm goals and determine the content marketing calendar for the content being created. They also oversee many projects, including ad copies, branded images, video marketing, and more. The average pay for this career in the US is $61,202 annually.

Marketing Manager

Marketing managers guide a company’s advertising and messaging to align with client goals. The average pay for this career in the US is $135,900 a year.

Email Marketing Specialist

This career requires you to understand contact segmentation and A/B testing, and other email marketing tactics. Your job as an Email Marketing Specialist would be to lead content, email schedules, email analytics, and more. The average pay for this career in the US is $53,329 a year.

Web Analytics Director

This job is on the more technical side of digital marketing. You would be responsible for establishing data management, examining data analytics, and working on outline server security. The average pay for this career in the US is $64,897 a year.

How much can you earn?

As of 2022, the average salary for digital marketing specialists is between $54,000 and $65,000 in the US. These vary depending on a variety of factors, including geographical location.

For example:

  • Digital marketers in Los Angeles, California, can earn up to $63,121 a year
  • Digital marketers In New York City can earn up to $68,999 a year
  • Digital Marketers in Austin, Texas, can earn up to $59,071 a year

As you can see, a digital marketing degree, when applied correctly, can increase one’s earning potential exponentially. The routes to acquire one are many, and choosing the best path for you will be important.

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