As international travel rebounds in 2025, certain countries have emerged as the most sought-after destinations among global flyers. Drawing on booking trends and traveler interest, these places offer a mix of cultural richness, natural beauty, and accessible infrastructure. Whether you’re planning a short getaway or a long-haul adventure, these countries continue to attract visitors with their unique experiences and growing range of accommodations.

1. Japan

Pros:

• Unique cultural attractions

• Excellent rail network

• Safe and clean environment

• Wide price range accommodation

• Strong value with yen weakness

Cons:

• Can be crowded in peak season

• Higher domestic travel costs

• Limited English signage in rural areas

• Advanced bookings needed

• Weather varies widely by region

2. France

Pros:

• Iconic landmarks and art

• Excellent public transit

• Diverse regional experiences

• Wide hotel selection

• Renowned gastronomy

Cons:

• Peak‐season crowds

• Higher tourist prices

• Occasional strikes/disruptions

• Pickpocketing in cities

• Requires planning for Paris

3. United Arab Emirates (Dubai/UAE)

Dubai and the broader UAE continue to be key destinations in 2025 for shopping, architecture and events. Booking.com shows consistently high hotel bookings there, supported by luxury resorts and growing mid‑range options.

With new direct flight routes, modern airports and a year‑round visitor calendar, the UAE offers reliable connectivity and expanding accommodation options.

Pros:

• World‑class luxury resorts

• Excellent flight connectivity

• Strong safety standards

• Great shopping and entertainment

• Wide range of hotel categories

Cons:

• Very hot climate most year

• Cultural dress code needed

• Alcohol regulations apply

• Can feel artificial to some

• Higher prices during events

4. Thailand

Pros:

• Affordable accommodation

• Beautiful beaches and islands

• Rich food culture

• Hospitable locals

• Good international flight access

Cons:

• Heat and humidity

• Tourist crowds in key spots

• Occasional monsoon seasons

• Language barrier outside cities

• Traffic congestion in Bangkok

5. Turkey

Turkey—especially Istanbul and coastal resorts—ranks among the fastest‑growing trending destinations on Booking.com in early bookings. With history, beaches and markets, Turkey appeals to those wanting cultural depth and value.

Its expanding tourism infrastructure and competitive pricing compared with European nations make it an increasingly common flight destination.

Pros:

• Less crowded beach destination

• Scenic coastal nature parks

• Affordable local hotels

• Authentic Brazilian culture

• Growing hotel availability

Cons:

• Limited international flights

• Seasonal rainfall risks

• Fewer luxury options

• Portuguese language common

• Turismo infrastructure still developing

Brazil (João Pessoa)

Pros:

• Spacious economy seating

• High service consistency

• Five‑star Skytrax rating

• Award‑winning in 2025

• Reliable global network

Cons:

• Premium classes are costly

• Limited route flexibility

• Variable legroom in older jets

• Stopover options limited

• Some flights lengthy layovers

7. Norway

Tromsø, deep inside the Arctic Circle, is a standout entry in Booking.com’s 2025 trending list. Travellers are increasingly booking stays here for northern lights, midnight sun and serene winter landscapes
partnerships.

Hoteliers report rising booking rates, and the city offers an unusual mix of natural beauty, Nordic culture, and eco‑focused accommodation.

Pros:

• Prime northern lights location

• Unique polar region setting

• Clean, eco‑friendly lodging

• Well‑managed tourism services

• Outdoor winter activities

Cons:

• High cost of travel

• Cold extreme winter weather

• Short daylight in winter

• Limited local flights

• Seasonal accommodation variation

8. China

Sanya, on Hainan Island in southern China, is emerging as a trending 2025 destination thanks to Booking.com data. Known for warm weather, beach resorts, and evolving eco‑tourism, it draws growing traveller interest.

Bookings indicate expanding mid‑range and upscale hotel offerings as infrastructure improves, aimed at both domestic and international visitors.

Pros:

• Tropical beach climate

• Fast‑developing resorts

• Good value coastal hotels

• Access to coral reefs

• Emerging international flight routes

Cons:

• Fewer direct international flights

• Language barrier common

• Tourist services still improving

• Seasonal high humidity

• Government permit requirements

9. Italy

Trieste, a northeastern Italian city near Slovenia, is on Booking.com’s top trending list for 2025. It offers cultural fusion, historic architecture, coastal views and a slower pace compared with major Italian destinations

Increasing hotel bookings reflect its appeal as a quieter European destination with growing awareness and discovery via Booking.com channels.

Pros:

• Historic Austro‑Italian charm

• Coastal Adriatic setting

• Less tourist congestion

• Affordable Italian stays

• Nearby scenic day‑trip options

Cons:

• Smaller tourism scene

• Limited flight connections

• Fewer English speakers

• Modest nightlife options

• Seasonal visitor limits

10. Chile

San Pedro de Atacama, a high‑desert region in northern Chile, is among Booking.com’s 2025 trending travel destinations. Valued for its lunar landscapes, stargazing and indigenous culture, it attracts nature‑focused visitors

Alongside small boutique stays, hotel interest is growing as more travellers seek remote but sustainable adventure travel via Booking.com.

Pros:

• Stunning desert scenery

• World‑class stargazing

• Cultural indigenous experiences

• Boutique and eco‑lodges

• Unique adventure diversity

Cons:

• Remote, limited transport

• High altitude discomfort

• Few luxury lodging options

• Seasonal temperature extremes

• Basic infrastructure in town