Freshly washed towels can instantly lift your mood, especially when they carry a fragrance that lingers long after drying. Laundry fragrances add an extra layer of comfort by combining odor removal with scents that range from floral and sweet to crisp and airy. The right choice can make everyday routines more enjoyable, turning ordinary laundry into a moment of simple freshness.

1. up & up Scent Booster – 18.2 oz

This scent booster is designed to enhance freshness by dissolving during the wash cycle and infusing towels with a long-lasting fragrance. It complements detergent by focusing only on scent, making it a simple addition for fresher laundry.

The product works in both high-efficiency and standard machines. It is meant for those who want added fragrance without changing their usual detergent or fabric care routine.

Pros:

• Affordable compared to other brands

• Easy to pour and measure

• Compatible with HE and regular washers

• Adds fragrance without softening fabrics

• Scent lingers after drying

Cons:

• Limited scent variety available

• Not a stain remover

• Fragrance intensity varies by load size

• May irritate sensitive skin types

• Plastic packaging not eco-friendly

2. Purex with Crystals Fragrance Lavender Blossom Liquid Laundry Detergent – 150 fl oz

This detergent combines cleaning agents with fragrance crystals that release a lavender blossom scent during the wash. It is designed to offer both effective cleaning and lasting fragrance in one step, without needing an additional booster.

The formula provides enough liquid for large families or frequent laundry loads. It aims to balance everyday cleaning needs with a soothing floral fragrance.

Pros:

• Detergent and fragrance in one

• Economical large-size bottle

• Gentle lavender floral notesWorks in

• HE and standard washers

• Good everyday household detergent

Cons:

• Fragrance may fade over time

• Bottle is heavy and bulky

• May not suit sensitive skin

• Less concentrated than premium detergents

• Lavender may not appeal to everyone

3. Downy Comfy Cozy Toasted Vanilla Laundry Additive Beads

These in-wash beads dissolve during the wash cycle, releasing a warm toasted vanilla fragrance. The scent leans toward cozy, sweet notes, adding a different fragrance profile compared to fresh or floral scents typically found in laundry products.

The beads are meant to be used alongside detergent and fabric softener. They provide additional fragrance without altering the cleaning performance of the wash.

Pros:

• Warm, sweet vanilla aroma

• Easy to add into washer

• Compatible with HE and standard machines

• Strong fragrance concentration

• Flexible dosage for scent preference

Cons:

• Scent may feel heavy for some

• More costly than basic boosters

• Limited fragrance options available

• May overpower detergent scents

• Packaging not environmentally friendly

4. Arm & Hammer In-Wash Freshness Booster Odor Blasters – 45 oz

This booster combines scent with odor-neutralizing ingredients. It is aimed at loads where odor control is as important as fragrance, making it useful for towels that may retain moisture or mildew smells.

The formula offers a simple bead design that dissolves in the wash. It supports freshness beyond scent alone by addressing odors at the same time.

Pros:

• Effective against lingering odors

• Fresh scent lasts for days

• Large container suitable for many loads

• Works in HE and traditional machines

• Adds noticeable freshness quickly

Cons:

• Can leave residue if overused

• Fragrance not as complex as others

• Strong scent may overwhelm sensitive users

• Beads may clump in humidity

• Does not clean stains itself

5. Gain Fireworks In-Wash Original Scented Booster Beads

This product uses the classic Gain Original fragrance in bead form. Added directly into the washer, the beads dissolve and deliver a scent designed to last beyond the wash cycle and into storage.

It is intended for those who like the signature Gain aroma and want to extend it into towels and fabrics beyond what the detergent alone provides.

Pros:

• Familiar Gain Original scent

• Easy-to-use bead format

• Strong fragrance that lasts

• Compatible with most washers

• Works well with Gain detergent

Cons:

• Can be too strong for some

• Adds cost to regular detergent

• May irritate sensitive skin

• Packaging is not eco-friendly

• Fragrance may clash with other products

6. Dreft Blissfuls Baby Fresh Scent In-Wash Scent Booster Beads

These beads are formulated with a lighter fragrance profile designed to be gentle and fresh. The Baby Fresh scent is meant to provide a subtle aroma that does not overwhelm, making it suitable for fabrics that come into close contact with skin.

It is often selected by those who prefer softer fragrances or want a more delicate scent for towels, sheets, or children’s laundry.

Pros:

• Gentle scent suited for families

• Easy to use in wash cycle

• Dissolves fully in water

• Fresh fragrance without heaviness

• Compatible with standard and HE washers

Cons:

• Light fragrance fades faster

• Less effective on strong odors

• Smaller container size available

• Not fragrance-free option

• Limited variety in scent range

7. Tide Clean Boost Fabric Rinse Original – 48 oz

This liquid rinse is added during the wash to help remove residues while leaving a clean, fresh scent. It is designed to complement detergents by providing an extra step in fabric care, focusing on both freshness and residue control.

The formula is intended for towels and fabrics that benefit from a rinsing agent while still gaining a subtle, lasting fragrance.

Pros:

• Helps reduce detergent residues

• Fresh, clean scent added

• Easy-pour liquid container

• Works with all machine types

• Can improve towel softness

Cons:

• Adds an extra laundry step

• Subtle scent compared to boosters

• Not a stand-alone detergent

• Smaller size than detergent bottles

• May increase overall laundry costs

8. OxiClean Odor Blaster Liquid Laundry Additive – 66 fl oz

This additive works by targeting odors during the wash while also adding a fresh scent. It is especially useful for towels that may be prone to retaining moisture and mildew.

The liquid formula mixes easily with detergent and is designed to freshen laundry loads while enhancing odor removal beyond a typical wash.

Pros:

• Effective on strong laundry odors

• Liquid disperses evenly in wash

• Large size container available

• Compatible with all machine types

• Adds noticeable freshness to towels

Cons:

• Scent not as strong as boosters

• Can be messy when pouring

• Not a detergent replacement

• Larger bottle may be hard to store

• Strong formula may not suit delicate fabrics

9. FunkAway Extreme Odor Eliminating Laundry Booster – 2pk

This booster is designed specifically for strong odor removal rather than just fragrance. It is marketed toward active households where towels or sports gear often carry persistent smells.

Though its main focus is odor elimination, it still leaves a clean scent behind, helping towels stay fresher after washing and storage.

Pros:

• Strong odor elimination focus

• Useful for athletic towels

• Two-pack offers extra supply

• Compatible with detergents

• Helps prevent mildew-like smells

Cons:

• Fragrance is lighter than others

• Less variety in scent options

• Not a softener replacement

• May require more product per load

• Packaging creates additional waste

10. Downy Infusions Calm Lavender & Vanilla Bean Scent In-Wash Booster Beads

These fragrance beads combine lavender and vanilla bean to create a balanced aroma of floral and sweet notes. They are designed to provide a soothing scent that lingers on towels well beyond the wash cycle.

The beads dissolve during the wash and allow adjustable dosing, giving flexibility to those who want stronger or lighter fragrance intensity.

Pros:

• Relaxing lavender and vanilla mix

• Beads allow flexible usage amounts

• Scent lasts beyond wash and dry

• Works in HE and traditional machines

• Suitable for bathroom and bedroom towels

Cons:

• Fragrance can be too sweet

• May overwhelm sensitive users

• Strong scent may linger on skin

• Higher price than basic boosters

• Beads can clump if exposed to moisture